Lessons Learned
We've been developing virtual worlds for over 9 years, beginning with our own community "Dubit Chat", and going on to create worlds for partners including Sky Sports, Motorola, Cartoon Network, and Real Madrid.
Over the years we've been fortunate enough to work with some great partners, and with the support of Dubit's youth research team, we've learnt a lot about virtual worlds, and what makes players tick. We're sharing these lessons through our blog, and case studies.
The most popular posts from our "lessons learned" series are shared below.
Case Studies
World Design
- Catalyzing conversation
- The 7 player archetypes
- Why would anyone buy a virtual t-shirt?
- What to do in a multi-world market
- What is a scripting language, and why do virtual worlds need one?
Business Model
- How do virtual worlds make money, how big is the market, and how much do they make?
- Calculate how much your virtual world can afford to spend acquiring a new player
- Calculate how the addressable market size affects your virtual world business model
- Your business plan needs hosting costs, start by modeling your website visits per hour
- How much does it cost to moderate a virtual world?
- Template virtual world (or freemium) business model, spreadsheet included!